Pete Koomen

2015 Young Alumni Achievement Award

Pete Koomen is the co-founder and CTO of Optimizely, the world’s leading experience optimization platform providing A/B testing, targeting, and optimization for websites and mobile apps. Optimizely’s platform is easy to use, enabling companies to design and run experiments on their website, leading to better data-inspired marketing decisions. Disney, Crate & Barrel, and Starbucks are among the 8,000 companies using Optimizely’s product.

In 2014, Optimizely raised $57 million in venture capital funding. More recently, the company expanded its operations into Japan.

Before co-founding Optimizely with CEO Dan Siroker in October 2010, Koomen spent three years as a product manager at Google, where he helped launch and grow Google App Engine. In 2009, he and Siroker started CarrotSticks, an online educational software company that helped young kids learn math.

Koomen and Siroker co-wrote the book, A/B Testing: The Most Powerful Way to Turn Clicks Into Customers, which focuses on how companies can influence people’s behavior when they visit their website.

Koomen earned his bachelor’s degree in math and CS from Case Western University in Cleveland in 2004.