CS 498 CA4
CS 498 CA4 - Computational Advertising
Spring 2022
| Title | Rubric | Section | CRN | Type | Hours | Times | Days | Location | Instructor |
|---|---|---|---|---|---|---|---|---|---|
| Computational Advertising | CS498 | CA3 | 31601 | S13 | 3 | 1230 - 1345 | W F | 0216 Siebel Center for Comp Sci | |
| Computational Advertising | CS498 | CA4 | 47232 | S13 | 4 | 1230 - 1345 | W F | 0216 Siebel Center for Comp Sci | Hari Sundaram |
| Computational Advertising | CS498 | CAU | 60221 | S13 | 3 | 1230 - 1345 | W F | 0216 Siebel Center for Comp Sci |
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Official Description
Subject offerings of new and developing areas of knowledge in computer science intended to augment the existing curriculum. See Class Schedule or departmental course information for topics and prerequisites. Course Information: 1 to 4 undergraduate hours. 1 to 4 graduate hours. May be repeated in the same or separate terms if topics vary.
Section Description
This class will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, mechanisms for viral marketing, that underpin the display of advertisements on a variety of locations (e.g., ads on search engines; display ads). The students shall also learn about emerging areas in computational advertising including location-based adverting and algorithmic synthesis of personalized advertisements. Discussion around privacy will be a significant focus of the class.
The prerequisites are: CS 225, CS 173, one of (MATH 225 or MATH 257 or MATH 415 or MATH 416 or ASRM 406), CS 361
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